We truly believe that the MC DC has a unique offering compared to many market research reports out there, but if you are still not 100% convinced why you should order our CONNECT package (see our different packages here), here are 5 key reasons:
1. Touching fundamental issues in today’s marketer practice
MC DC takes research forward in comparison to many market research reports, articles and consumer data out there. We investigate what the role of digital media is in the marketer’s practice from a consumer point of view.
We believe the digital world is fundamentally different and offers many challenges and opportunities, but we need to understand consumers before trying to engage them. That’s why we base our research on consumers because they are the pillars of today’s digital world.
Based on conversations with marketers we defined 17 challenges brands, companies and marketers are confronted with when entering the digital world of consumers.
2. Pan-European findings
Thanks to our partnership with IAB Europe we are able to offer you pan-European benchmarks and insights of 16 countries: Belgium, The Netherlands, France, UK, Germany, Italy, Spain, Greece, Denmark, Norway, Sweden, Finland, Switzerland, Poland, Romania and Hungary. Many reports focus on US and key European countries, but we decided to broaden our scope and partner with IAB Europe, the leading trade association of the European digital and interactive marketing industry.
3. Managerial to-the-point reports
Who wants to read a 200-page report full of charts and data? Nobody! That’s why we opted for a managerial to-the-point report integrating findings from quantitative and qualitative research, secondary sources, our personal experience, cases, vision that gives you inspiration and the insights to reach your target group as a marketer or company.
4. User-friendly online reporting
We explored many marketing themes with European Internet users, but unfortunately we cannot include all these data into our managerial report, so we developed a user-friendly online reporting tool where you can explore all our research data (if you ordered the CONNECT package) based on your target group. Just have a look with a free LINK account and you will discover how user-friendly it is.
5. Digital is our middle name
Even though this is the first edition of the MC DC, we have a profound background and expertise when it comes to digital media and marketing. In 1999 we started tracking the digital media and marketing landscape in Belgium. These reports quickly became the reference. Now 18 editions and 10 years later, InSites Consulting broadens its scope by adding important themes to provide marketers with all the insights they need to understand and reach European consumers via digital media channels in the first edition of the MC DC. Learn more about InSites Consulting at www.insites.eu.